Privacy Policy

1. Introduction
At Alpha Power Services Limited, we respect your privacy and comply with UK Data Protection Law, the UK GDPR, and the Data Protection Act 2018.
This Privacy Policy explains what data we collect, how we use it, and your rights.

2. Information We Collect
When you contact us through our website form, by phone, or email, we may collect:

• Name

• Email address

• Phone number

• Address (if needed for service visits or billing)

• Details relevant to your enquiry or project

• Technical data such as IP address (via analytics cookies)
   

3. How We Use Your Data & Lawful Basis
We process your data for the following purposes:

• To respond to enquiries and provide services (lawful basis: legitimate interests / pre-contract necessity).

• To generate invoices and maintain records for tax and legal obligations (lawful basis: legal obligation).

• To improve our website and customer service (lawful basis: legitimate interests).

We do not sell, trade, or rent your personal information to third parties.

4. Data Controller Identity
Alpha Power Services Limited is the Data Controller.
For data protection matters, contact:
Email: info@alphapowerservices.co.uk
Address: 167-169 Great Portland St, 5th Floor, London, W1W 5PF

5. Data Sharing & Third Parties
We may share personal data only with:

• Service providers (e.g. website hosting, IT support) under strict confidentiality.

• Legal or regulatory authorities if required by law.

• Google Analytics (for anonymous traffic analysis).

No data is sold to marketing companies.

6. Data Storage, Security & Retention

• Data is stored securely with technical and organisational safeguards.

• We retain contact form submissions for up to 12 months, unless they result in ongoing business, in which case we keep them as long as required by law (e.g. financial records up to 6 years).

• Once data is no longer required, it is securely deleted.
   

7. Your Rights
You have the right to:

• Access a copy of the data we hold about you.

• Request correction of inaccurate information.

• Request deletion of your data (unless legally required to keep it).

• Restrict or object to certain processing.

• Withdraw consent (where processing is based on consent).

• Lodge a complaint with the Information Commissioner’s Office (ICO): ico.org.uk.

To exercise your rights, contact us at info@alphapowerservices.co.uk.

8. Cookies
Our website uses cookies:

• Essential cookies – required for site functionality.

• Analytics cookies – via Google Analytics, to understand visitor behaviour (set only with your consent).

You can manage cookies through your browser or via our cookie banner. Disabling cookies may affect website functionality.

9. Changes to This Policy
We may update this Privacy Policy at any time. The most recent version will always be published on our website.